What is Google ADS?
Google Ads, which constitutes a significant portion, approximately 93%, of Google’s total value of around 2 trillion dollars, provides great conveniences to its users. When compared to similar search engines, Google is by far the most preferred website in Turkey. The advertising service is particularly beneficial and impactful for e-commerce websites and educational fields.
Google visitors search for various specific topics, including the products and services they want to buy, places they want to go, educational plans, and many more. Advertising campaigns and content created on Google Ads allow the advertising company/organization to reach potential customers with matching keywords, phrases, or locations. With Google ads that are easily accessible on desktop computers, tablets, and mobile phones and appear on every platform, you can increase the traffic to your website, achieve high visibility in search results, engage with high-potential customers, enhance brand awareness, and reach your marketing goals.
The feature that distinguishes Google Ads and brings it to the forefront is its machine learning capability, which analyzes billions of data points. This allows for analytical examination of ad performance. Moreover, leveraging the data provided by Google, future advertising campaigns can be built based on automation, maximizing marginal benefits. For instance, by using metrics such as Return on Ad Spend (ROAS), you can measure the ratio of earnings from advertising to the cost of advertising. With these analytical insights, you can create new ad campaigns and reach your target audience.
Google Ads, aiming to provide the most appropriate service for different types of advertising campaigns using various modeling methods, significantly increases brand awareness and profitability for companies and organizations operating in various fields. With ads created on Google Ads, determining the most ideal advertising model by adjusting parameters such as the country and city where your ads will be shown, day and time, age, and gender becomes crucial for reaching your target audience. As a result, your advertising costs decrease while the revenue you generate will be significantly higher. Google Ads ads can be displayed on the top and bottom of search engine result pages, dedicated sections on websites for advertising, Google Maps, Gmail, Google Play, and YouTube.
What is Google Ads consultancy?
Google Ads consultancy refers to the service provided by professionals who specialize in optimizing and managing Google Ads campaigns. These consultants are knowledgeable about the intricacies of Google Ads and possess expertise in maximizing the effectiveness and efficiency of advertising campaigns.
Google Ads consultants offer strategic guidance and assistance to businesses and individuals aiming to leverage Google’s advertising platform. They provide personalized recommendations, analysis, and implementation strategies tailored to the specific goals and objectives of their clients.
The role of a Google Ads consultant may include:
Campaign Setup and Optimization: They assist in setting up new campaigns or optimizing existing ones to ensure they align with the client’s objectives. This involves keyword research, ad creation, bid management, and targeting optimization.
Performance Monitoring and Analysis: Consultants continuously monitor campaign performance, analyze data and metrics, and provide insights on how to improve ad performance. They make data-driven decisions to optimize campaigns for better results.
Budget Allocation and Bid Management: Consultants help clients determine the appropriate budget allocation for their campaigns and manage bidding strategies to achieve the best return on investment (ROI).
Ad Copy and Landing Page Optimization: They provide recommendations on improving ad copy, headlines, call-to-actions, and landing pages to increase click-through rates and conversions.
Tracking and Analytics: Google Ads consultants set up conversion tracking and utilize analytics tools to measure the effectiveness of campaigns, identify areas of improvement, and provide detailed reports to clients.
Overall, Google Ads consultancy aims to maximize the impact and efficiency of advertising campaigns by leveraging the capabilities and features of the Google Ads platform while aligning with the client’s specific goals and objectives.
Google Ads consultants start by setting up advertising campaigns from the beginning. Firstly, they conduct a target audience analysis and determine relevant keywords. As the process progresses, attention is given to compelling ad headlines, concise text, descriptions, and extensions (such as phone numbers, service headers, industry experience, product campaign coupons, etc.). There are various important aspects to consider within Google Ads. It is essential to ensure that keywords and ads are relevant, the landing page is optimized for conversions, and accurate bidding is applied. Conducting market volume and competitor analysis research for your specific trade is crucial. If you would like to consult with experienced Seorey employees for personalized offers, you can reach us via email or WhatsApp. We provide a FREE roadmap tailored to your company’s needs.
Who should I contact to advertise on Google?
If you want to advertise on Google, you need to contact the Google Ads team (formerly known as Google AdWords). Google Ads is an advertising platform that allows businesses and individual entrepreneurs to promote their products and services by bidding to appear at the top of search results.
The Google Ads team will assist you in creating your account, selecting target audiences, and setting up your ads. There are various ways to advertise on Google, including:
- Search Network Ads
- Display Network Ads
- Video Ads
- Shopping Ads
- App Ads
- YouTube Ads
Each of these options provides different advertising formats and targeting capabilities. By contacting the Google Ads team, you can explore these options and determine the best advertising strategy for your business.
YouTube ads can appear before, during, or after videos that are related to the content you’re promoting. You pay when someone watches at least 30 seconds of your video or completes it.
Google AdWords ads appear on Google search results and on the right side of the page. You pay when someone clicks on your ad.
Google Display Network ads can appear on millions of websites, mobile apps, and mobile sites that are part of the Google Network. You pay when someone clicks on your ad or views it for at least 30 seconds.
As the Seorey team, we provide a roadmap to our clients and adopt a trustworthy and transparent approach. One of the best examples of this is our commitment to carrying the genuine spirit of Anatolia, even though we work on global projects. In this context, let’s plan the process of setting up your website, identifying your target audience, and enriching your site with SEO-friendly content from the very beginning. For existing websites, we’ll check and improve any deficiencies to make them ready for advertising. Remember, any website without content and SEO work will result in wasted advertising budget.
Types of Google Ads Campaigns
These campaigns display text ads on Google search results when users search for specific keywords related to your products or services. They help increase visibility and drive relevant traffic to your website.
Display campaigns show visual ads in the form of banners, images, or rich media on websites, mobile apps, and videos within the Google Display Network. This type of campaign allows you to reach a wider audience and increase brand awareness.
Video campaigns focus on promoting video content on platforms like YouTube. They allow you to show video ads before, during, or after other videos. Video campaigns are effective for engaging with users and delivering your message through compelling visuals.
hopping campaigns are designed for businesses that sell products online. They showcase your product inventory, including images, prices, and descriptions, directly on the Google search results page. Shopping ads help drive traffic to your online store and increase product visibility.
App campaigns aim to increase app downloads and engagement. They show ads across various Google networks, including Google Search, Google Play, YouTube, and the Google Display Network. App campaigns use machine learning to optimize ad placements for maximum conversions.
Discovery campaigns allow you to reach potential customers across multiple Google platforms, including the Discover feed, YouTube, and Gmail promotions. These campaigns leverage machine learning to deliver personalized and visually engaging ads to users.
Google is one of the major players in the online advertising industry. The AdWords program helps businesses and organizations promote their products and services, while the AdSense program allows publishers to earn money by displaying ads on their web pages. Google ads always offer advertisers a wide range of options. Google follows different pricing policies based on the location and characteristics of the keywords for each region. This pricing policy is also influenced by your market share and the Cost per Click (CPC) bids of your competitors.
How much you pay for Google advertising depends on a variety of factors! It is directly influenced by where you are located, the type of business you run, and the amount of traffic your website receives. In industries with high competition and high-volume keywords, there may be a higher cost. Taking all this information into account, the current average cost per click for Google advertising in Turkey ranges from approximately 30 kuruş to 20 TL. As Seorey, we inform all our clients in detail about keyword search volume, market share, and potential cost/conversion rates before starting any advertising campaign. Based on these analyses, we work together to determine your investment policy and climb the ladder of success with reliable steps.
The common goal of Google Ads services is to help your business achieve the best possible return on investment with your Google Ads campaigns. The more comprehensive the service provided, the higher the fee will be. Generally, pricing is offered based on a commission option over the advertising budget.
Google Ads consultancy services range from helping you set up your account and ensuring it runs smoothly, to managing and reporting on your campaigns so you don’t have to worry about how they’re performing. Based on your company’s products and services, the first step is to determine the keywords and target audience. The search volume and cost-per-click of the desired keywords are then reported. Factors such as whether your ads will be on the search network or if you require sales-focused video ads can impact the consultancy fee. For example, e-commerce businesses often advertise on multiple platforms and focus on driving conversions. It should be acknowledged that each industry has its own intricacies and challenges. Analytical data is used to create advertising campaigns after extensive hours of work. The created campaigns are monitored daily, and budget allocation plans are made based on their performance. This process is shared with business owners through regular reports.
To maximize the effectiveness of your ads, regular monitoring of statistics using Google’s extensions like Analytics Tag Manager is done, and optimizations are made based on conversion values. At Seorey, we strive to maintain transparency throughout this process with all the companies we work with. Through mutual trust and a focus on success, our family continues to grow every day. We view the companies we work with as not just commercial entities but as companions on the journey. Our experienced team, which thinks globally and acts locally, is ready to provide detailed information free of charge. Contact us now to get started.
Google Map ads enable your company to be more easily found on maps and navigation platforms. Also known as local search ads, they provide convenience for users and are cost-effective for your business. They are among the attention-grabbing ads that yield successful results.
Map ads are an advertising model that allows you to stand out in search results on Google Maps, which is the most widely used navigation platform worldwide. Google specifically offers users better user experience with options like nearby places such as cafes, restaurants, pharmacies, and gas stations.
Google Map ads have proven to be successful in both desktop and mobile search results, and they also increase phone traffic to your business. Every physical business owner should advertise on Google Maps and the search network. This not only instills trust in potential customers but also attracts customers to your store. Shop owners who want to take their business digital! Contact us without delay to add value to your brand and grow together.